Advocating for Footwear Brands Around The Globe

Backstory

Founded in 1944, FDRA is governed and directed by footwear executives and is the only trade organization focused solely on the footwear industry.

It serves the full footwear supply chain and boosts the bottom lines of its members through innovative products, training and consulting on footwear design and development, sourcing and compliance, trade and customs, advocacy, and consumer and sales trend analysis for retailers selling shoes around the world.

They came to CineSalon seeking a video provider for their communication efforts, regularly editing and capturing breaking news and announcements for their members.

Results

Using our technology ShortKlips, we were able to provide a low cost and repeatable video production solution, available 24/7.

We were also able to film cinematic imagery at the Capitol and around DC on a moments notice, rapidly delivering the final products.

FDRA was able to accomplish their goals and represent their members where it counted.

Interested?

Advocating on the hill?
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We'll be happy to share what worked for similar organizations and talk through your ideas.