"It All Starts With A Spin"

SpinX

Industry: Mobile Gaming

Project Type: Branded Commercial, Influencer & Social Campaign

Goal: Skyrocket Brand Awareness, Downloads, and Player Engagement

The Challenge —

Picture this: You're launching a new slot game app in a market packed tighter than a Vegas casino on fight night. Jackpot World had to do something big to stand out.

They tapped CineSalon to create an unforgettable video campaign starring none other than Mario Lopez. The mission was clear: excite users, boost downloads, and show gamers that Jackpot World isn't your grandma's slot game.

But here’s the tricky part: Jackpot World had to convey its core value proposition—free-to-play, big wins, and zero risk—in a way that was genuinely fun, relatable, and visually stunning.

We needed casino gamers to instantly get that Jackpot World is all about the thrill of winning, without ever pulling out their wallets.

Watch how we got tons of assets delivered in just 2 days.

Our Approach —

We decided the best way to show people just how thrilling Jackpot World is would be to create an epic, visually stunning carnival right in the heart of Los Angeles. The tagline was simple but killer:

"It all starts with a spin."

To pull this off, we went big.

CineSalon used cinematic storytelling to bring a playful, comedic vibe, that was on brand with how the client wanted this delivered.

We used cool visual transitions, transforming regular carnival settings into Jackpot World-branded neon spectacles, showcasing the excitement of instant gameplay wins.

Execution —

Let's get real about what this production required because this wasn’t a "point and shoot" scenario—this was Hollywood-level stuff.

We built an entire carnival set from scratch at Moonlight Studios in LA, including carnival games like a legit High Striker and neon-lit signs. This wasn’t just a set—it was four distinct locations in one: a full carnival, a city block, a photography white site, and a green screen setup.

The biggest challenge? Creating a convincing nighttime carnival vibe inside a studio.

We found a specialized blackout studio, wet floors for reflective nighttime authenticity, and even rented genuine carnival games.

Our crew, under the direction of Shane Yeager and Emmy-award winner Dave Warshauer, used a techno crane to capture dynamic, cinematic movements that elevated every shot.

Production wasn’t just about equipment—it was constant problem-solving, on-the-spot creativity, and insane teamwork. Our team beat deadlines, kept spirits high, and navigated tight timelines to pull off something genuinely spectacular.

Results

This campaign didn’t just deliver—it smashed expectations.

Jackpot World saw immediate, substantial increases in downloads, user engagement, and overall buzz. Audiences loved it, praising the comedy, visual excitement, and Mario Lopez’s hilarious performance.

Client feedback? Off the charts.

The campaign successfully positioned Jackpot World as the most exciting, player-friendly slots game out there, directly driving business results.

Interested?

Creating influencer driven content? Send us a message.

We'll be happy to share what worked for similar organizations and talk through your ideas.