WASHINGTON, DC -- CineSalon created a buzz at the recent Sabre PR Awards in New York City at the Cipriani 42nd Street, being one of the smallest companies at the 500 plus person event to get a nod from The Holmes Report , the premier who’s who organization of the public relations industry.
DC Visionaries was nominated top 5 in North America for their video work with the United States Coast Guard out of 2000 entries, a feat their founding team was very grateful to achieve.
“It’s a real testament to the hard work our scrappy teams have been doing for the past year” said Yeager, “For us and our partners (LMD & LMO ) to be on the same stage, and in some cases, outperforming the 100, 500, 1000 person agencies reinforced why we created CineSalon and the importance of nimble and niche service providers. The big teams need us, and we need them. It’s a symbiotic relationship.”
Washington, DC isn’t immediately known for its creativity, being shrouded by political noise, but there are high performing, small firms scattered about, each with their own unique advantages quietly powering the Goliaths of the industry.
CineSalon's recent string of successes is correlated to its narrow focus, a critically important and often overlooked success factor for early-stage companies.
“We realized early on that we service agencies really well; We plug right into their teams, spark creativity, and get the heavy lifting done,” says CineSalon Founder Shane Yeager. “
Video production at the higher level is not always easy or cost-effective to implement in-house, the smart and proactive agencies know this and are actively looking for the right partners to help expand and better serve their clients. We’re right there for them and we are thriving.”
CineSalon, has been a Cinderella story since 2014, launching as a group of creatives dressed in custom superhero costumes (they actually wore them to events), to having evolved into an experienced team that is gaining national recognition and launching a growing spin-off "uber for video editors" technology service, ShortKlips .
At the very least, they are an interesting group of characters to watch traverse the media startup landscape.
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