Healthcare remains critical today more than ever.
Unfortunately, the rise of the COVID-19 pandemic brought about a lot of misinformation that caused a global panic.
Nearing a year since quarantine restrictions began, there are still growing concerns about the misinformation that continues to spread among the population.
That is why healthcare explainer videos are essential. They provide easy-to-access information in away that captures audience attention and leaves no room for misinterpretation.
The best explainer videos benefit the organization. Their benefits are numerous, and one of them is how effective they are in delivering information.
It’s hard to maintain viewers' attention when they are used to watching funny videos that last all of 3seconds.
An explainer video is compelling enough to encourage its viewers to stay and watch it until the end. Nevertheless, any marketing video's ideal time is less than 2 minutes.
A healthcare explainer video is not “just a video” because it can become a work of art as it educates and informs.
Read on to see examples from the best healthcare explainer videos so that you can glean some inspiration once it’s your turn.
Techniques used in healthcare explainer videos
The best explainer videos about healthcare use varying techniques to engage the audience and educate:
1. Animation
When you’re using animation, the possibilities are nearly endless. You get to engage your creativity and create something bold and new.
You don’t even need to prepare a complicated production schedule because there are no live-action scenes that have to be shot.
Animation can save you a lot of time while opening up your imagination to more ways to convey your message to your viewers in the best way possible.
The possibilities of using animation are nearly limitless. The only thing you'd have to get over is your imagination (and maybe your budget too).
From the most simple forms to colorful, detailed animation styles, you can do anything.
2. Visuals
Visuals are another technique used in creating explainer videos. These videos will often use simplistic or minimalist visuals to get the viewer to focus on the message.
Simple visuals can create striking and powerful messages, so never underestimate simplicity's beauty.
You can also use colors that go well together to symbolize different “characters” in your video. Colors are useful because they can show the plight between good and evil and similar dualities (clean and unclean surfaces, right and wrong, etc.).
3. Motion graphics
Most of the time, you would want to showcase a story that involves a human being’s experience. But a few of the best explainer videos are just words that move around the screen.
We’re not talking about smacking a bunch of words together and calling it a day. These words seamlessly transition into one another and are often accompanied by visuals that support the message being conveyed.
Experiment with your storyline and your message to see if motion graphics are the right technique for you. Of course, you can also combine all of these techniques to create your explainer video.
Finally, here are the 5 best explainer videos for your inspiration:
#1: EAT TANK CHALLENGE
The first few seconds of this video immediately reel you in. It’s told in an animation style called“ whiteboard animation” because of the white background and simple 2D drawings.
Despite its whiteboard-like animation style, it still manages to look polished and clean without looking silly.
It even uses humor to keep the viewer’s attention on the screen as the narration elaborates on the doctor’s experiences.
The humor is found when the doctor says, “That is a really, really bad way to meet me,” referring to the unfortunate circumstance of meeting your heart doctor while on an operating table during a heart attack.
Humor is not bad when it comes to creating these kinds of explainer videos because it lightens the mood without ruining your message. In fact, it can even support the message at times.
And, of course, it is being narrated by an actual doctor, making the video even more interesting. Studies show that people are more likely to trust the word of healthcare professionals over anyone else.
The video encourages its viewers to eat healthy so that they don’t end up in the unfortunate situation explained in the video’s introduction.
We’d say it was successful because it managed to do that in less than 1 minute and 18 seconds.
#2: DRFIRST: ANTIQUATED
A video doesn’t have to be long to be considered one of the best explainer videos. It can easily say what it has to say in less than a minute.
In this case, the video only lasts 23 seconds and manages to advertise healthcare communication.
Backline is an app or program that places all your healthcare-related documents in one app. From x-rays to conversations with your doctor, Backline has it covered.
The animation style is simple enough, but it contains significantly more details, such as the different features you can find on a phone (time, battery power, Wi-Fi signal, etc.)
This only highlights that Backline is easily accessible through smartphones. The video also uses a soothing blue palette for most of the video, thereby establishing a color that can be attributed to the brand.
These elements combined with the video's simple motion graphics and the hopeful music create a trustworthy ad—all in 22 seconds.
#3: BIOZORB
This video is narrated through the eyes of a female surgeon who sympathizes with the female plight to choose health over beauty.
Compared to the rest of the videos on this list, BioZorb is more emotional, and that’s where its brilliance lies. Emotions are a reliable way of connecting to our audience.
By allowing audiences to form immediate emotional connections, you capture their attention and hearts.
The slow-paced music that shifts to a tenser rhythm during scenes showing surgery and deformation adds to the video’s overall mood.
The animation is gripping as scenes seamlessly dissolve into one another. Items change shape to become something new, and the overall effect is wonderfully engaging.
It tells the story of a battle for perseverance that empowers women who survive breast cancer and continue to look beautiful and healthy.
The powerful statement it creates is sure to be remembered by viewers long after watching it.
#4: INOVEX
Portraying human beings in an explainer video is not necessary.
Like Inovex, you can get away with using motion graphics that position and move words around the screen. It still makes for a compelling and engaging story. Especially the subtle pulls and depth of focus.
3D animation adds a unique touch to the video and makes it seem more lifelike. This animation, combined with the muted colors, contributes to how audience attention is guaranteed to stay until the end.
While it does deal with a few hard facts, the animations make it more exciting and slowly start calling the viewers to action with strong phrases such as “It’s time to solve the data problem.”
The video narration uses a clever marketing technique that summarizes the audience’s common frustration then voices out how the company can solve these problems.
It’s placed near the end of the video, further contributing to the call to action and leaving the audience fresh with the message that Inovex can do so much better than other companies.
#5: LOWN INSTITUTE
This is an example of how an explainer video can benefit a nonprofit organization such as the Lown Institute.
With simple graphics played over uplifting music and a steady narration, this video targets its viewers' empathy towards the unjust healthcare system we have today.
Empathy is another emotional connection that makes viewers want to take action that benefits the nonprofit organization’s cause.
Its simple motion graphics and animation style allow the audience to have a visual representation of a few facts mentioned during the narration.
Conclusion
All organizations, regardless of the industry, receive fruitful benefits once they dive into the use of explainer videos.
The healthcare industry is not an exception. It is more important than ever to inform with the intent to let the population understand.
Remember that just because you already have a video does not mean you can simply release it. Employ simple marketing strategies so that your video gets the quality engagement it needs.
Partner up with a video production company that knows and respects your goals and develops the story alongside you.
The best explainer videos are videos with a heart. It would be best to get the audience to care for what you are advocating.
Some videos may be less emotional than others, but the audience has to be able to connect to your video emotionally so that they can form an emotional connection.
Whether you use empathy, a call to action, humor, motherly love, etc., in your video, the important thing is how you deliver your message.
Don’t hold your creativity back because if you’re planning on using either 2D or 3D animation, you can do anything.
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