5 Standard Video Types Your Production Company Must Offer

Video content has become more and more diverse since its introduction to social media and marketing.

If you have your own production company, it’s time to diversify your offerings. Because a lot of variety appears in terms of video content, your production company has to keep up with the demand. If a company approaches you to promote their brand, you should have a sizable roster of video types that you can offer them. Here are the standard video services you should have.

Product Demos

Commercial Videos

These commercial-type videos are closer to the video advertisements you see on television. While their exact format may vary, the primary intent is to promote the brand or bring it to the audience’s attention. These are less about information and more about direct advertising.

Digital Marketing and Social Media Videos

Companies and brands are turning to social media to get their names out into the world. While digital marketing and social media videos are a somewhat vague genre, the main objective is to optimize social media videos. That means videos that maximize engagement, adhere to the platforms and trends, and fit the social media algorithm.

Corporate Videos

Corporate videos are the general term for any kind of video content that corporations, companies, businesses, or organizations may commission from you. These will likely not revolve around advertising a product; they may revolve around a campaign, a movement, or a PSA.

Animated Videos

Producing animated videos requires a skilled team of animators. Animators can be hard to invest in, but animated videos are also fantastic and practical options for any company. By being able to offer animated videos, you will have an excellent competitive edge.