Video marketing has grown over the past 6 years, and nowadays, it is almost impossible to effectively market your brand without using a video.
This article will give you 7 reasons why video marketing works and why you should definitely start using it for your business.
#1: SEO is improved by video marketing
If you do a quick Google search right now, you may notice that Google prioritizes YouTube over other video streaming platforms. Dailymotion and Vimeo are seldom the first options.
Next to Google, YouTube is the 2nd largest search engine. Video marketing allows you to use the close connection between YouTube and Google to your advantage.
If your brand has a YouTube page, it may rank you higher on Google’s results page. Thanks to SEO strategies, you can also use videos to increase traffic on your website.
Google keeps track of how long a consumer stays on your website. Obviously, the longer they stay, then the better for you.
The algorithm recognizes your website as a place where consumers can get answers and, given time, may give you a top spot on the results page.
#2: Returns on Investment (ROI)
On top of SEO, videos are known to impact your brand’s growth positively.
Factors such as brand understanding and growth of customer leads and sales rise from 80% to 95%.
This goes to show that videos are profitable in more ways than one.
#3: It creates awareness for your brand
Memorable videos make for memorable brands. HubSpot's study found that audiences preferred video content more than other types of content.
It also found that branded video content—or video content geared explicitly towards audience engagement—was more notable than non-video types.
Videos are just easier to digest. All viewers have to do is sit and watch. They don’t need to read words on a screen, and they don’t have to scroll to the next photo.
Videos are just there, waiting patiently for viewers to come across them.
Applying video marketing allows your brand to stay at the forefront of the consumers’ minds.
#4: Videos are visually compelling
Who needs boring two-dimensional images and text when videos let you showcase your products in 3D?
Take advantage of the depth and range videos offer, and use visuals to create visually compelling content for your brand.
Most people retain visual cues instead of audio cues. They are more likely to remember something if they see words attractively onscreen paired with graphics.
Don’t post boring videos—that’s even worse! Use animation and motion graphics to turn large chunks of text into smooth transitions.
#5: Trust is built between your brand and the consumers
Videos allow your viewers to get a closer look at your brand or service. They showcase what your brand can do and why it can help them.
Unleash your creativity through video marketing because the only limit is your imagination.
Create compelling stories that draw in consumers. Establish an emotional connection. Let consumers realize your brand’s value.
Your brand shouldn’t just be “a brand.” Let it grow into its own personality so that your customers see it as an integral part of their lives.
Videos can create powerful statements through visual styles such as animation and motion graphics.
#6: Your company’s achievements are highlighted
Brag about your company’s achievements on video! Consumers are more likely to trust a brand if it is well-known or receives awards.
Let your customers know that you are a brand that isn’t “just there.” You are a brand that has achieved success in your industry.
#7: Video marketing is effective
That’s the core of why video marketing works: it just does. The entire population spends a combined total of 1 billion hours watching videos on YouTube.
That doesn’t even begin to count the total watch hours accumulated in other social media platforms like Facebook, Twitter, Instagram, and TikTok.
The most memorable part of a video is its message, which stays with viewers 95% of the time. The visuals play a role in it, but people watch videos for their value and entertainment.
Videos are just everywhere, and that’s why it makes sense to use them for your brand. They are the “gold standard” and will only continue to grow in number.
Conclusion
We’ve highlighted 7 reasons why video marketing works for your business. The bottom line is this: it just makes sense.
You need to reach your audiences, and the best way to do so is through a video.
Don’t fall behind on your competition because you want to try a unique method. We are telling you that videos are the way to go.
It doesn’t matter how late you are at joining the party. The important thing is that you’re here, and you’re here to stay.
Start implementing video marketing strategies now and watch your brand grow.
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