Learn how to start pushing ads to your Facebook following.
Everyone who actively uses Facebook has seen a Facebook ad in some way, shape, or form. Some people like them, some don't. Many have an opinion based on the controversy that surrounds Facebook in general. That said, marketers cannot deny the benefits of using Facebook's ad platform, and with 2 billion active users, that's not going to stop.
With
social platforms like YouTube and LinkedIn, offering advertising options, so businesses are branching out to include them in their marketing strategy. Facebook still comes out on top as it has the most extensive active user base and the most potential for reach. On top of that, since it now owns Instagram, you can integrate dual-platform advertising. All of Instagram's ads run through the Facebook ad manager.
What Types of Video Ads Can You Run on Facebook?
In-Stream Ads
In-stream ads are video advertisements up to 15 seconds in length that will appear within other video content. They will occur when a user is watching content from custom publishers or other creators on their feed. They must be viewing the material for at least a minute before these ad breaks will play, and once they do, the viewer cannot skip them. The video ads are this way, so the viewer is interested in what they are watching and likely to watch the ad play through.
Why Choose In-Stream Ads?
- Users are already viewing video content and, therefore, more likely to watch your ad.
- Since viewers cannot skip through your ad, you have the opportunity to be more in-depth with your information and get your story across.
Something to note is that because the video ads are like a commercial break, there is no option to include a click-through or call-to-action button. That said, you can include links toy our landing page on the Audience Network, so make so you use that option.
In-Feed Ad
Carousel
The Benefits of Carousel Video Ads
- to-action buttons for each slide.
- Lower cost per click-through/conversion than other ads.
Vertical Video
Benefits of Vertical Video
- Users viewing content on mobile can remember information after watching for as little as.25 of a second.
-More than 70% of vertical ads raise brand lift and dramatically increase information retention and recall.
- Users can watch videos faster through a mobile device then they can run on a computer.
Instagram Story
Instagram Story video ads are also vertical but explicitly used for the Instagram platform. Users will see the ads while they are viewing video content from their friend's stories. It will serve as an ad break between those videos.
Benefits of Instagram Story Video Ads
- You can tailor your ads reach based on the goal of your campaign. Options include conversions, reach, views, app installation, and more.
- Content comes off very genuine and real, and it doesn't seem like an ad.
Why Choose Facebook Over Other Platforms (YouTube, Instagram, LinkedIn)?
8 Tips for Video Advertising on Facebook
1 . Make Your Videos Funny
2. Make It Mobile Friendly
3. Include Overlays
4. Highlight Your Brand
5. Make it Relevant
6. Use Facebook Messenger
You can also feature video ads in Messenger, which will allow you to combine them with the direct response features of Facebook. Stick to advertisements of 15 seconds in length.
7. Use Optimization
8. Run Your Ads Around Mealtime
General Specs to Follow for Newsfeed Facebook Video Ads
Resolution - Highest available
File Size - 4GB
Minimum length - 1 second
Maximum length - 240 minutes
Captions - Recommended
Sounds - Recommended
Should You Use Facebook for Video Ads?
Regardless of your budget, Facebook will allow you to use it to its full potential.
With a wide range of targeting and formatting options to choose from, it's the most inclusive ad platform you can find. Even if you want to spread your budget out over multiple platforms, we advise putting a substantial chunk of it into Facebook video advertising.
Get total clarity on your video marketing and paid media with our FREE comprehensive data audit.
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