Etsy Video Ads

Top 5 Types of Listing Videos Online Shoppers Can't Resist 

Etsy product videos matter significantly if you want to upscale on the platform. Below are the best ways to create captivating videos. 



1. Product Demonstration Videos 

The product demonstration video is the first type of Etsy seller video that online shoppers can't resist. These videos are designed to showcase the features and benefits of a product. It provides potential buyers with an in-depth understanding of how it works. 

In a product demonstration video, highlighting your product's unique selling points is crucial. This includes showing off its design, functionality, and any special features that set it apart from the competition. Be sure to prove the product in action, as this will give buyers a clear idea of how it works and what they can expect from it. 

To create an engaging product demonstration video, consider using a mix of close-up shots and broader angles. It shows off the product from various perspectives. Include clear, concise explanations to help viewers understand what they're seeing. Keep the video to a reasonable length to maintain their interest. 

2. Customer Testimonial Videos 

Customer testimonial videos are a powerful way to build trust and credibility with potential buyers. These videos feature real customers sharing their positive experiences with a product. It can be incredibly persuasive for online shoppers. 

To create a compelling customer testimonial video: 

1. Reach out to your most satisfied customers. 
2. Ask if they'd be willing to participate in testimonial videos. 
3. Offer them a small incentive, such as a discount or free product, to express your gratitude for their time and effort. 

When filming the testimonials, encourage customers to share specific details about their experiences. Include what they liked most about the product and how it benefited them. Remember to keep the video authentic and genuine. Scripted or overly polished testimonials can appear insincere and may deter potential buyers. 

3. Behind-The-Scenes Videos 

Online shoppers love getting a glimpse into the inner workings of a business or the creative process behind a product. Behind-the-scenes videos offer just that – a sneak peek into what goes into making a product, from design to production. 



As an Etsy seller, you can use behind-the-scenes videos to showcase the craftsmanship and care that goes into creating your products. This can be particularly appealing for handmade or custom items, as it demonstrates your work's unique value and quality. 

Tell a story about your creative process to make your behind-the-scenes video engaging. You can also share interesting facts about your materials or techniques.

Be sure to include shots of your workspace, tools, and other elements that contribute to creating your products. This type of video entertains potential buyers and helps establish an emotional connection with your brand. 

4. How-To Videos  

How-to videos are incredibly popular among online shoppers. They provide valuable information and practical guidance on using a product. These videos can benefit Etsy sellers who offer products requiring assembly, customization, or specific care instructions. 



Creating a compelling how-to video involves breaking down a process into simple, easy-to-follow steps. Use clear, concise language and provide visual examples to illustrate each step. Keep your video focused and relevant to your target audience. Consider including tips or tricks that may not be immediately apparent to viewers. 

5. Unboxing Videos 

Unboxing videos have become a popular trend in recent years. Many online shoppers enjoy the anticipation and excitement of watching a product being revealed for the first time. As an Etsy seller, you can capitalize on this trend by creating your own unboxing videos. It can help potential buyers visualize the experience of receiving and opening one of your products. 



To make your unboxing video engaging, ensure the packaging is visually appealing and represents your brand well. Take your time opening the package and reveal each item inside. It slowly builds anticipation for the viewer. Offer commentary throughout the video, describing the items. Ensure you also share any relevant details or stories about their creation. 

As you create your unboxing video, remember that it's not just about showcasing the product itself but also the overall customer experience. Ensure your video conveys the excitement, joy, and satisfaction your customers can expect when they receive one of your products. 

Category-Specific Insights for Crafting Successful Etsy Videos: Tips from the Etsy Merchandising Team 

Etsy is a bustling marketplace for unique, handmade, and vintage items. As a seller, you want to ensure your products stand out. One way to do this is by creating engaging and informative videos that showcase your items in the best possible light. In this article, we share category-specific insights from the Etsy Merchandising team. It will help you craft Etsy product videos that resonate with your target audience and boost your sales. 



Section 1: Jewelry & Accessories 

1. Showcase your process: Buyers love to see the craftsmanship that goes into making their favorite pieces. Consider creating Etsy seller videos demonstrating how you design, craft, or source materials for your jewelry or accessories. This can help customers understand the value of your work and foster a stronger connection with your brand. 

2. Highlight customization options: Offering personalized jewelry or accessories is a great way to cater to your customer's unique tastes. If your products have customization options, make sure to feature them in your videos. Show different color combinations, engraving options, or other ways buyers can make their purchase one-of-a-kind. 

3. Model your products: When shopping for jewelry and accessories, buyers want to visualize how the items will look when worn. Enlist friends or family members to model your products in your videos, or consider using a mannequin or bust to showcase your items. Make sure to capture various angles and zoom in on intricate details. 

Section 2: Clothing & Shoes 

1. Emphasize comfort and fit: Buyers want to feel confident that their clothing and shoes will fit well and be comfortable. In your videos, describe the materials you use and how your items fit. Include any adjustable features they may have. If possible, include clips of models wearing your products to give viewers a better idea of how they might look and feel in them. 

2. Show off your unique styles: Etsy is known for offering one-of-a-kind clothing and shoe designs that can't be found elsewhere. To set your products apart, highlight the unique elements of your designs in your videos. Focus on eye-catching patterns, textures, or other distinguishing features. It makes your Etsy product videos stand out. 

3. Incorporate styling tips: Many customers appreciate guidance on how to style their new clothes and shoes. In your videos, suggest various ways your products can be worn. You can start by including outfit combinations or accessories that pair well with your items. This can help buyers imagine how your products will fit into their wardrobes. 

Section 4: Art & Collectibles

1. Tell your story: Art and collectibles often have fascinating stories behind them. Whether you create the pieces yourself or curate a collection of vintage items, use your videos to share the inspiration, history, or significance behind your products. This can help customers feel more connected to your work and foster a greater appreciation for the items they're considering. 

2. Focus on detail and quality: Buyers looking for art and collectibles are often interested in the finer details that make each piece unique. In your Etsy seller videos, capture close-ups of your items, showcasing the textures and colors. Include intricate details that set them apart. Be sure to mention the materials used and any special techniques or processes involved in creating or preserving your pieces. 

3. Offer framing and display suggestions: When purchasing art or collectibles, customers often need guidance on displaying their new treasures. In your videos, provide tips on framing, hanging, or arranging your pieces in various settings. This can help buyers visualize how your products enhance their home or collection. 

The Ideal Etsy Product Video Format 

Etsy has some guidelines for Etsy seller video ad uploads. They suggest using the MP4 video format. This format is best for Etsy videos because it is widely used. It can be played on many devices and platforms. MP4 videos also have good quality but are small in size. This means they will load faster. Faster loading times are important for keeping shoppers engaged. 



Video Resolution and Aspect Ratio 

For Etsy videos, you should aim for high resolution. A resolution of 1080p is ideal. This means the video is 1920 pixels wide and 1080 pixels tall. High-resolution videos look better on most devices. This can make your products look more appealing. 

The aspect ratio is also important. This is the ratio between the width and height of your video. The most common aspect ratio is 16:9. This is the same as the size of most screens. You should use this aspect ratio for your Etsy videos. It will make your videos look good on different devices. 

Video Length 

Etsy allows videos between 5 and 15 seconds long. This may not seem like a lot of time. But short videos can be very effective. They can grab the attention of shoppers quickly. To make the most of this time, focus on showing the main features of your product. You can also show how it can be used or worn. Avoid using long intros or outros. This will make your video more engaging. 



Etsy Product Videos Content Tips 

Here are some tips for creating engaging Etsy seller videos: 

1. Lighting: Good lighting is critical to making your products look great. Use natural light when possible. You can also use affordable LED lights to improve your lighting setup. 
2. Background: Use a simple background. This will make your product stand out. It will also make your video look professional. 
3. Camera: You don't need a fancy camera to create good Etsy videos. Most smartphones have good cameras that can record high-quality videos. 
4. Stability: Use a tripod or phone holder to keep your camera steady. This will make your video look smoother and more professional. 
5. Focus: Make sure your product is in focus. This will make your video look sharp and clear. 
6. Editing: Use editing software to trim your video and adjust the brightness, contrast, and color. This will make your video look polished. 
7. Sound: If you use sound, ensure it is clear and not too loud. You can use music, but make sure it doesn't distract from your product. 

Conclusion 

In conclusion, Etsy seller videos are essential for engaging and enticing potential buyers. By creating captivating content, such as product demonstration videos, customer testimonials, behind-the-scenes footage, how-to guides, and unboxing experiences, you can set yourself apart from the competition and draw in more customers. Remember to focus on what makes your products unique and showcase their value to your target audience.