How to talk to your team, justify the expense and time commitment, and develop a team culture around video creation. You can do this!
Because you are aware how staggeringly effective video marketing can be, it does not imply your entire company is aware of it as well. Your boss, C-level executives, and co-workers may not be paying much attention to it.
If all the facts are not at their disposal, you might even face a hard time convincing your team members to invest the money upfront, never mind your department heads and managers.
In all honesty, while good quality video production today has become the most affordable at the moment–it’s still costly if everyone isn't on board.
If your team isn’t experienced to produce videos, they may face a lot of hiccups along the way.
Even if you present all the facts, others might bear skepticism, and that’s very obvious. Even when you’re executing a video marketing strategy, at times, it can get hard to measure when it comes to return on investments. That being said, it still is very possible. I would even go as far as to say they’re easy if you have the right metrics at your disposal–in order to prove the benefits of using videos. It simply is a mix of skill, strategy, knowledge, and determination forgetting all of the facts straight and to get every single person to agree.
In this post, we will go over how to convince your company’s executives and team to "green light" you in terms of investing in video marketing.
Let’s get to it:
First Step: Accumulate Stats, Facts, And Best Case Examples
Before you go ahead and make your pitch, ensure that you stack your deck (and that refers to your pitch deck) using the most recent video marketing stats, collected from as many different sources you can find.
Great resources you can use:
1.
HubSpot
3. Content Marketing Institute
4. Copyblogger
6. WordStream
11. Unbounce Blog
12. GrowthHub
14. The Verge
15. Ars Technica
16. MarketingProfs
19. Ahrefs
There are many others and they update their data on a regular basis so that they can offer the best information to agencies and small business owners.
It is also a positive to collect a couple of case studies and examples to showcase how several other companies are utilizing videos.
Second Step: Correct Your Pitch By Focusing On Continuous Growth
The main thing when adding video content production perfectly into your marketing strategy is by scaling up incrementally and gradually, so it is sustainable. For instance, if you’re going big on one costly video, you wouldn’t have more content leftover, which happens to be a much larger fail if the first video turns out a flop.
In this era, content reigns supreme.
One expensive, big, successful video every quarter won’t cut it with billions of other videos fighting for your attention every single day.
Try crafting your approach around shorter video content on a small budget, and over the course of time, increase your content production.
Rather than pitching an all-in, all-out investment in top-quality tools nearing thousands of dollars, go ahead and pitch a test version with minimal investment.
After that, begin creating snippy, 15 to 30 second long videos which can tryout your social media pages and reposts on your blog as evergreen content and give you better SEO.
Third Step: Once They Are Convinced, Set Expectations Quick And Keep Them Updated
Fourth Step: Decide Crew Roles And How Internal Processes Would Play Out
Establishing expectations also implies establishing a chain of command inside your internal team, as far as, who’s taking charge of the creative.
Inevitably, everybody would have ideas–some of them would be amazing, while some would be bad. That being said, the films created by committee tend to be the worst sort of films, even when it’s a 15-sec marketing clip.
If you’re working with an outside production company or agency, usually, it is best to have a single contact person who’s working straight with the agency. That particular person would funnel feedback from your team, and then share it with the agency at one time, so the communication goes smooth and nobody comes up with conflicting notes. Things can get very heated if last-minute changes are proposed right before the day of delivery.
Fifth Step: Minimize Feedback Loops And Finalize Logistics Before Production
Apart from that, locking the logistics of the finalized production expenses and deadlines before time can turn out a lifesaver–especially if accounting holds some questions regarding the helicopter shots included by your hired director.
The more your team is on the same page during the whole procedure, the smoother the experience would be, the more content you’d be able to craft, and the greater results you’d land from your efforts, which makes it more likely you’d be given the green lights from your company on continuing creating video content after your trial run is over.
Pro Tip:
We personally use
ShortKlips
for our project coordination, digital asset management, and team reviews and collaboration. It makes the process of finding files, finished productions, and communication really simple.
There are a few tools out there that can do this, but none that we found that combine everything like the
SK platform
. Check it out!
Looking For An Affordable Replacement
VS Creating Your Own In-Office Production Studio?
Sure, you can do it all by yourself, but you don’t necessarily have to.
We can help!
Aiming to improve your lead conversions?
Engage better with your website visitors?
Grow your social network follower base?
Make customers revisit?
Whichever is your goal, videos can lend a helping hand.
Longer term video creation commitments are far better than costly, one-off productions.
Consistency is key.
Here if you need us. Thanks!
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