Now that social media platforms like YouTube, Instagram, and TikTok are heavily focusing on videos, it’s the perfect time to make video content an essential part of your branding and marketing strategy.
Here are some tips on how to do this right.
Know Your Objective
Will you be creating videos weekly or daily? Who is your target audience? Starting with these questions should help you build your video and brand identity better.
Be Authentic
A marketing video has to be true to your brand. It also has to connect well with your target audience so that your brand can build a relationship with them.
Quality Over Quantity
It’s an old saying, but it’s true. Customers are smart and know rushed content when they see it. Your video team should have a good grasp of cinematography, lighting, graphics, and text usage.
Use a Call to Action
Tell your audience what the next step is. Your video has to lead to something, whether it’s your website, a campaign, or a new product. Whether it be direct or subtle, your audience needs a direction to move towards.
Explore Animation
Animation is a pretty powerful video genre when done right. Sometimes it even works better than a live-action video. Think about how to best use animation to your advantage.
Keep it Short and Sweet
People’s attention spans are getting shorter. Short-form videos demand creativity, so you want to pack a powerful punch into as short a video as you can.
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