Coronavirus and the consequent lockdowns have not just affected everyday life.
Businesses and companies are struggling to stay afloat too. And those that are still operating are having trouble, at the very least, maintaining their marketing operations. Because of the incoming uncertainty of how much longer the pandemic will be around, businesses should still find ways to use this time wisely.
That includes planning your video production schedules ahead of time. We’ve got a few tips for you on how to do so.
Finish The Scripts
Anyone versed in video production knows that scripts are the heart and soul of any video. Not only do scripts tell you the content and message of your video. It will also be your outline and manual. Think of it as your ultimate planning tool for incoming video production. Finishing the script and making all the significant changes beforehand will ensure that there won’t be any wasted time once you get back on the video production process.
Aside from any dialogue, your video may contain, it would help if you also had a treatment, full plot and characters, a good story treatment, any scene indicators, and most importantly: complete drafts. Drafts are made to be edited, so now would be the best time to do so.
Outline Your Budget for Marketing
Just like any other part of your business, video marketing needs a budget dedicated to it. The budget will not only go into the production but in pre and post-production as well.
You should also prepare your budget to encompass your video marketing for at least the coming months. Most businesses plan yearly budgets, but because of the pandemic’s suddenness and uncertainty, it’s understandable only to have the next few months planned ahead of time.
Organize a Shot List
Shot lists should go hand-in-hand with your script. If your script is the verbal outline of the video, the shot list will serve as a more specific visual outline. It’s best to communicate shot lists through storyboards. Illustrate or sketch the crucial shots of the video that you can already imagine. If you’re collaborating with video professionals, they will need a shot list to follow.
The Bottomline
As part of a corporate marketing strategy, it’s essential to have every aspect of the video spelled out beforehand so that you can very quickly deal with obstacles like shooting restrictions set by the government due to lockdown. So instead, spend this time planning and organizing. You can get assistance or advice from the closest video production studio near you.
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