Your duck face just ain't cutting it.
"93 million selfies are taken a day...That's a lot of selfies." But, front-facing cameras were initially designed for on the go business meetings via Facetime. The invention of the front-facing camera, originally introduced in the iPhone 4, has allowed the public to take videos or photos of themselves whenever and wherever they please. This is quite a powerful tool. However, sharing your expertise in your field via a low-qual iPhone video may not be the best way to present yourself as a thought leader. Why?
It takes more than a video
Being entitled as a thought leader is not a self-proclaiming activity. People will appoint you as such as you prove your expertise in a specified field. Your education and experience will allow others to see that you know what you're talking about. Whipping out your iPhone and spitting out some knowledge might not necessarily build pathos. A professional, well-crafted video, however, establishes trust with your audience.
Thought leadership is about what you are bringing to the table
Thought leaders are sought after because they bring new ideas and expertise to the table.
If you want to be a thought leader you must:
- Be resourceful and leverage what you know about your industry
- Be able to provide value and not just sell a product or service
- Build your personal story/brand
- Establish credibility
The name of the game is being able to market yourself, and an iPhone selfie video is perhaps not the best marketing tool.
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