Everyone can make videos for their social media pages. However, not everyone knows what they need to say when they post.
Manufacturers, don't fret, read on for tips.
It is a hit-or-miss for many who do not know the ins and outs of this trade. You must know where to begin, and an industry video is an excellent place to start your online video marketing journey.
Defining industry videos
An industry video may sound foreign to you, but it is merely a type of content that talks about a specific industry as a whole. Here, you will learn about the general idea of your business classification. It tackles the intricacies, opportunities, common misconceptions, and everything else about it.
It focuses on the umbrella organization your product is a part of rather than zeroing on your brand. Its main aim is to inform, inspire, and educate. It will not do much about promoting you specifically but will focus significantly on simplifying what would rather be a confusing subject matter. You make other people relate better and have a more positive perception and reception of the industry you are in, which they may not encounter in other pages.
There is no perfect industry, but many often fall into misconceptions, making them unattractive to the general populace. Sometimes, people do not understand what it is about or how they can benefit from it. An industry video can help explain and bridge the gap between the industry and the curious bystanders.
Should I use an industry video
It may seem a waste of money to craft videos of this nature since it will not directly connect to your brand or products. However, when you do marketing, you do not always have revenues as the primary goal. Frequently, it helps to think of wanting to add value to your page visitors by giving them information that they would not get elsewhere. Even if that means you will not get anything from it.
Having said this, it does not mean that an industry video does nothing for your brand. People looking at ideas about the industry are often new customers who are still doing their research. They may not have decided yet about what they are looking for at the moment. So you have this excellent opportunity to influence their thoughts by supplying useful information that could help them decide about their next step.
Being at the forefront of information supply can be advantageous for your business. If you can make your page appear as an expert in the field, they will likely take your word for the recommendations when they start looking for things related to your industry. When it happens, then it is the time where you can endorse your brand and products.
Industry videos and SEO
Another advantage of an industry video is its ability to be used as a search engine optimizer. Since it tackles a broader range of things, you can incorporate several SEO techniques in it. You can experiment more on the linking as well as in the use of keywords. You may target keywords with a broader reach and include them in the title, transcript, or description of the video.
Besides making it a highway for web traffic, it can also perform as a second touchpoint. It can be where you can further engage your audience about your topic. Sometimes, people tend to get opposed to pages that focus solely on selling. Since this is neutral ground, you can make your viewers more comfortable just learning from you. As you make yourself more and more credible in their eyes, you establish trust, which could mean a lot for your future offers.
Tips in making a compelling industry video
Aside from the broader topic, making an industry video does not vary much with making online content. Here are some tips to keep in mind when creating one:
Keep it short
You are not here to make a movie; you produce materials that people can enjoy while having a break or just browsing around. Keep the video concise. You do not have to cover everything. You only need to choose the essential details and make sure that you do not leave anything crucial.
Give pertinent information
You want to educate and to inspire. You have to do these using facts. Do not rely on what others feel about your industry. Stick to the facts. What do you think the viewers will need to know about the industry? Why is it essential that they know that? What is the latest? These are just some of the things that can add value to your followers.
Be socially optimized
You make a video so that others can see it. Make sure that it reaches your intended audience. Do not limit posting your content on your website, especially if you do not even have a substantial number of followers. Post on social media, YouTube, Twitter, Facebook, and all other platforms you are a part of or where you have an account. Be as visible as possible, and keep sharing your materials online even if it seems like no one sees it.
Be timely
Your industry may be around for years already but do not try to share decades-old information. Discussing a part of its history is good, but you must maximize the current. How relevant is this industry to the people? Why do they need to give time and attention to it? What are the latest trends in this industry? If you do not appeal to the viewers' present situation, they will neglect what you are showing.
Don't be a bore
Being informative does not mean boring. You can make the video fun and engage your audience. That should be your final goal. You can find a middle ground between looking professional and being entertaining. It does not have to be one or the other.
Getting more engagement
Now, you know the tricks in crafting industry videos. Once you have made one, the next step is to find ways to be easily discovered. Your videos will only be useful if it can reach the target audience. It is therefore very crucial that you have it in the right places.
Social media pages
As was mentioned earlier, your video must be socially optimized. You have your social media pages; by all means, post them there. You can use hashtags or trending keywords to make it appear before more peoples' eyes.
Marketing page
If you are keeping your blog or your marketing page, you can also embed your video there. Doing so will also help make your page more engaging. For maximum effect, you may choose to transcribe the contents of the video. It works for page followers who would instead prefer to read than watch because some things are better read than heard.
Sponsored posts
If you are willing to spare some bucks, you may also share it as an ad post. Paid advertisement allows you to reach a more targeted set of audience. That will ensure that the people who will see it have shown interest in the topic. They know this by their online behavior, which the platform analyzes. That is already a great advantage for you because it helps drive people to where you want them to be.
Cross-posting on websites
You can also distribute your content by being a guest blogger or vlogger on other people's pages. It may take a bit of research on your part to source out those pages. But you will indeed find even just one that would allow you to share your content with them, especially among internet marketers. The easier way is to join a group of online marketers to get more ideas and suggestions.
Landing pages
It may not be a choice content for landing pages, but your video may add value to it. As mentioned above, it is not always about sales. Giving relevant information to your page visitors is often appreciated more than you could imagine. So, include it there and let it do its trick.
Conclusion
An industry video is more than just a marketing video. It is content with a heart. It does not focus on sales alone, but more on being useful. Crafting videos that tackle the industry you are a part of will help you and all those in the same field as yours. Though it is like a blanket marketing tool, you will reap the benefits later on if you proved yourself as an expert in this area.
That is why you have to think about it. Consider making one as part of your online marketing campaign. Do not think about the quick returns but the long term impact it has on your business. As you become the voice of authority in the industry, convincing others with your future recommendations will be a breeze.
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