The Weird Psychology Behind Viral Marketing Videos

Importance and Impact of Viral Marketing Videos in Modern Marketing Strategies 

Why are viral marketing videos important? In today's world, they matter a lot. They're part of modern marketing strategies. And they can have a big impact. 

Firstly, they have a wide reach. These videos can spread like wildfire on the internet. They can reach millions of viewers in a short time. 

Secondly, they are cost-effective. Viral marketing can often be cheaper than traditional advertising. You create a video, and viewers spread it for you. It's like having an army of marketers at no extra cost. 

Thirdly, viral videos are engaging. They grab people's attention. They can be funny, shocking, or moving. This makes viewers more likely to watch and share them. It also makes them more likely to remember your brand. 

But, going viral is not easy. What makes a video go viral? It’s a mix of art and science. There's no guaranteed formula. But, there are common factors. These can increase the chance of a video going viral. 



We will explore these in the next sections. We will dive into the weird and general psychology of viral marketing videos. You will learn about social currency, emotional connection, and more. We will also discuss how to apply these principles. This will help you create your viral marketing videos. 

Understanding the Concept of "Viral" 

A. Explanation of How Content Becomes Viral

What does it mean to "go viral"? It's when a video spreads fast. It reaches many people in a short time. How? Through shares and views on digital platforms. But why do people share videos? It's not random. Certain elements can make a video more shareable. 

B. Discussing the Role of Sharing in Making Videos Viral 

The key to viral success is sharing. The more people share a video, the more viral it becomes. But sharing isn't just about the number of views. It's also about the speed of sharing. A video that gets a million views daily is more viral than one that takes a month. 



Why do people share videos? There are several reasons. They may want to entertain or inform others. They may want to express their identity, or they may want to feel connected. We'll look at these motivations more closely in the next sections. 

C. Case Studies of Successful Viral Videos 

Let's look at some examples. Successful viral videos can help us understand the concept. 



1. The "Dollar Shave Club" video is a good example. It's funny and irreverent. It grabbed attention and got shared a lot. This helped the company get millions of customers. 
2. "Charlie Bit My Finger" is another one. It's a simple home video of two kids. But it struck a chord with viewers. It became one of the most viewed videos on YouTube. 
3. The "Ice Bucket Challenge" is a different case. It was for a good cause. People made their own videos and nominated others. This created a chain effect. The challenge raised millions for ALS research. 

Each of these videos is different. But they all went viral. They all had elements that made people want to share them. We'll explore these elements next. We'll look at the weird and general psychology of viral marketing. Understanding this can help you create your own viral videos. 

The Weird Psychology Behind Viral Marketing Videos 

A. Novelty and Surprise Factor 

Let's start with something weird. Something out of the ordinary. This is the novelty and surprise factor. 



1. Explanation of the Zeigarnik Effect 

Ever heard of the Zeigarnik effect? It's a psychological phenomenon. It says that people remember unfinished tasks better than finished ones. But how does this relate to viral videos? 

It's all about creating suspense. Videos that leave viewers hanging are more memorable. They make people want to find out what happens next. And this makes them more likely to share the video. 

2. How Unexpected Content Grabs Attention 

Then there's the element of surprise. Unexpected content grabs attention. It makes people sit up and take notice. 

Think of a magician's trick. You're always waiting for the big reveal. It's the same with viral videos. When a video surprises viewers, they want to share that surprise. They want others to experience that same sense of wonder. 

That's the weird psychology of novelty and surprise. It's about grabbing attention. It's about leaving viewers wanting more. And it's a key ingredient in viral marketing videos. 

B. Emotional Connection and Storytelling 

Moving on to the next factor. It's all about emotions and stories. 

1. The Role of Emotional Appeal in Viral Marketing 

Emotions play a big part in viral videos. Why? They make people care. They make people feel something. And when people feel something, they want to share it. 



It can be any emotion. Happiness, sadness, anger, or surprise. The key is to make viewers feel it strongly. The stronger the emotion, the more likely they are to share the video. 

2. The Power of Storytelling in Creating Connection 

Now let's talk about storytelling. Stories are powerful. They can transport us to another world. They can make us care about people or things we've never met. 



Why do stories matter in viral videos? They create a connection. They make viewers feel part of something bigger. And when viewers feel connected, they're more likely to share the video. 

That's the psychology of emotional connection and storytelling. It's about making viewers care. It's about making them feel part of the story. And it's another important factor in viral marketing videos. 

C. Social Currency 

Let's talk about social currency. It's a strange concept, but very important. 



1. Understanding the Concept of Social Currency 

What is social currency? It's the value people get from sharing content. It's not about money. It's about feeling good, looking smart, or being in the know. 



Sharing a viral video can boost the social currency. It can make people feel part of a group. It can make them feel cool or trendy. And this makes them more likely to share the video. 

2. How Social Currency Boosts Sharing and Virality 

Social currency can boost virality. How? By making sharing rewarding. People who share a viral video get a boost in social currency. This makes them feel good. And when people feel good, they're more likely to share again. 

That's the weird psychology of social currency. It's about making sharing rewarding. It's about boosting people's self-image. And it's another key factor in viral marketing videos. 

D. The Fear of Missing Out (FOMO) Phenomenon 

Now, let's discuss FOMO. What is it? And why is it important in viral videos? 



1. How FOMO Drives Sharing and Engagement 

FOMO stands for Fear Of Missing Out. It's a common feeling in today's connected world. People don't want to be left out. They want to be part of the latest trends. And this can drive them to share and engage with viral videos. 



FOMO can make a video go viral. How? When people see others sharing a video, they want to join in. They don't want to miss out on the fun. So, they share the video too. This can make the video spread fast. 

2. The Role of FOMO in the Success of Viral Marketing 

FOMO can help make a video successful. It can make people watch, share, and engage with the video. And this can help the video reach a wider audience. 

That's the psychology of FOMO. It's about making viewers feel part of the crowd. It's about tapping into their fear of missing out. And it's another strange but effective tool in viral marketing. 

We've covered several factors that can make a video go viral. But there's more to learn. Keep reading to discover more about the psychology of viral marketing. 

E. Memes and Internet Culture 

Let's move on to memes and internet culture. They may seem silly, but they're serious business in viral marketing. 



1. The Impact of Memes on Viral Marketing 

What's a meme? It's a piece of content that spreads on the internet. It can be a picture, a phrase, or a video. Memes are often funny or clever. And they can spread fast. 



Why do memes matter in viral videos? Because they're shareable. They're easy to consume and pass along. And they can help a video reach a wider audience. 

2. How Internet Culture Influences the Virality of Content 

Internet culture is unique. It has its own rules, jokes, and references. And it can influence what goes viral. 



Why? Because internet culture is shared. People who understand a reference or joke feel part of a group. They're more likely to share content that speaks to this culture. And this can help a video go viral. 

That's the weird psychology of memes and internet culture. It's about being shareable and relatable. It's about speaking the language of the internet. And it's a powerful tool in viral marketing. 

We've covered a lot about the psychology of viral marketing. But there's still more to explore. Keep reading to learn more. 

The General Psychology Behind Viral Marketing Videos 

A. The Principle of Reciprocity 

Next, let's dive into some general psychology. First up is the principle of reciprocity. 



1. Definition and Explanation of the Principle 

What is the principle of reciprocity? It's simple. When someone does something nice for us, we want to do something nice for them. It's a basic human instinct. 



But how does this relate to viral videos? It's about creating value. When a video entertains or informs us, we feel grateful. We want to give something back. And often, the easiest way to do this is by sharing the video. 

2. The Role of Reciprocity in Viral Marketing 

Reciprocity can boost virality. How? By making viewers feel indebted. When viewers get value from a video, they want to repay that value. And this can lead them to share the video. 



That's the general psychology of reciprocity. It's about creating value and making viewers feel indebted. It's a powerful tool in viral marketing. 

B. The Concept of Social Proof 

Next, let's talk about social proof. It's another important concept in viral marketing. 



1. Understanding Social Proof 

What's social proof? It's the idea that people follow the crowd. We're more likely to do something if others are doing it. 



How does this apply to viral videos? When we see others watching or sharing a video, we're more likely to watch and share it too. We assume that if others like it, we will too. 

2. How Social Proof Impacts Sharing and Engagement 

Social proof can boost sharing and engagement. If a video has many views or shares, people assume it's good. They're more likely to watch and share it. And this can help the video go viral. 



That's the general psychology of social proof. It's about following the crowd. It's about trusting the opinions of others. And it's another key tool in viral marketing. 

C. Cognitive Dissonance Theory 

Finally, let's look at cognitive dissonance theory. It's a complex concept, but it can be very useful.



1. Introduction to Cognitive Dissonance Theory 

Cognitive dissonance theory. What is it? It's about mental discomfort. This happens when our beliefs and actions don't align. 

But what does this have to do with viral videos? A lot. Videos that challenge our beliefs can make us uncomfortable. But they also make us think. They make us engage. And this can lead to more shares and views. 

2. How Cognitive Dissonance Theory Influences Viral Marketing 

Cognitive dissonance theory can influence virality. How? By making videos engaging and thought-provoking. When a video challenges our beliefs, we want to discuss it. We want to share it, which can help the video go viral. 



That's the general psychology of cognitive dissonance theory. It's about challenging beliefs. It's about engaging viewers, a powerful viral marketing tool. 

D. The Principle of Authority in Viral Marketing Videos 

 Definition and Understanding of Authority Principle 

The authority principle is the idea that people obey figures of authority. They trust experts and leaders. They're more likely to listen to what they have to say. 



How does this principle apply to viral marketing videos? It’s simple. Videos that showcase or reference authority figures can have a stronger impact. They can seem more credible, trustworthy, and compelling. 

Implementing the Authority Principle in Video Content 

Now, how do we apply this principle in creating videos? 



1. Featuring Authority Figures or Experts 

If possible, feature an authority figure in your video. This could be an industry expert, a well-known influencer, or a celebrity. Their presence can lend credibility to your message. 



2. Referencing Authoritative Sources 

If you can't feature an authority figure, reference one. Cite credible sources. Mention industry leaders. Show viewers that experts back your content. 



3. Creating a Sense of Authority 

You can also create a sense of authority. This is about presenting your content confidently. Use strong, assertive language. Show viewers that you know what you're talking about. 



That's the authority principle in viral marketing. It's about leveraging credibility and expertise. It's about showing viewers that they can trust your content. And it's a powerful tool to make your videos more persuasive and viral. 

Remember, the right application of psychology can take your content far. So, consider the authority principle in your next video. It could be the key to your viral success. 

The Principle of Scarcity in Viral Marketing Videos 



A. Understanding the Scarcity Principle 

Now let's talk about the scarcity principle. It's another powerful psychological concept. 

The scarcity principle is based on the notion that people value things more when limited. We tend to desire what is rare, unique, or fleeting. It creates a sense of urgency and increases the perceived value. 

But how does this apply to viral videos? It's about creating a sense of exclusivity and urgency. This can make your video more appealing and shareable. 

B. Applying the Scarcity Principle in Video Content 

How can we use the scarcity principle in creating viral videos? 



1. Creating Time-Limited Content 

One way is to make your content time-limited. Let viewers know that your video will only be available briefly. This creates urgency. Viewers are likelier to watch and share your video before it's gone. 



2. Offering Exclusive Content 

Another way is to offer exclusive content. This could be a behind-the-scenes video, an exclusive interview, or a limited-edition product reveal. Exclusive content can make viewers feel special. They're more likely to share your video to show others what they can access. 



3. Teasing Limited Releases 

You can also tease limited releases. Let viewers know that more exclusive content is coming. But only for a limited time. This can make viewers stay tuned and share your video with others. 



That's the scarcity principle in viral marketing. It's about creating a sense of urgency and exclusivity. It's about making your videos more appealing and shareable. 

So, keep the scarcity principle in mind when creating your next viral video. It can be a game changer for your viral marketing success. 

E. Applying Psychology to Create Viral Marketing Videos 



The Importance of Understanding Your Audience 

Now that we understand the psychology, how do we apply it? Firstly, know your audience. Their interests, values, and habits matter. Tailor your video content to match these. 



1. Tailoring Content to Audience's Interests and Values 

Your audience's interests and values guide their actions. Do they care about the environment? Do they value humor? Tailor your content to match these. This increases the chance of your video being shared. 



2. Understanding and Leveraging the Audience's Habits 

People have habits. These habits can affect how they interact with content. Do they use social media a lot? Do they watch videos on their commute? Understanding these habits can help you deliver your content at the right time and place. 



Implementing Psychological Principles in Video Creation

We've discussed several psychological principles. Reciprocity, social proof, cognitive dissonance. But how do we implement these in video creation? 



1. Leveraging Reciprocity by Providing Value 

Provide value to your viewers. This can be in the form of information, entertainment, or emotion. Viewers who feel they've received value are more likely to share your content. 



2. Using Social Proof to Encourage Shares and Engagement 

Social proof can encourage shares and engagement. Highlight the number of views or shares your video has. If a celebrity or influencer has shared your video, highlight this too. This shows viewers that others enjoy your video and are more likely to join in. 



3. Challenging Viewer's Beliefs to Encourage Engagement 

Don't be afraid to challenge your viewer's beliefs. This can create cognitive dissonance. It can make your video more engaging and thought-provoking. And this can lead to more shares and views. 



That's how you apply psychology to create viral marketing videos. It's about understanding your audience and implementing psychological principles. It's about creating content that's valuable, engaging, and shareable. And it's about delivering this content in the right way. So, start applying these strategies today, and let your videos go viral. 

Key Takeaways and Final Thoughts 

Viral marketing videos are a powerful tool. They can reach millions of viewers in a short time. But creating a viral video is not about luck. It's about understanding and applying psychology. 



We've explored the weird and general psychology behind viral videos. We've discussed novelty, emotional connection, social currency, FOMO, memes, reciprocity, social proof, and cognitive dissonance. These principles can help make your videos more engaging and shareable. 

But the key is to understand your audience. Know their interests, values, and habits. Tailor your content to match these. Deliver your content in the right way. 

Ultimately, creating a viral video is a mix of art and science. It's about blending creativity with psychological principles. It's about crafting a story that resonates with your viewers. And it's about sparking a reaction that compels them to share. 

So, start applying these principles today. Let your videos touch the hearts and minds of your viewers, and let your content spread across the digital world.