Video Marketing: Increasing Visibility and Distribution of Your Video Content

Videos for your marketing content won’t do their job unless they are seen by the public, or at least by your audience.

So once you’ve finished your video, what will you do with it? How will you get it shared across the digital space? Videos are only half the work of video marketing; the rest is increasing the visibility and distribution of the video content to work for your brand to draw people in. So, where are the best channels and platforms to upload your videos, and how can you get them seen?

Social Media

Social media platforms such as Instagram, Twitter, Facebook, TikTok, YouTube, and even LinkedIn favor video content more and more. Data has shown that video content brings over 12 times more impressions than just text and photo content. That means that if you upload your videos there along with the right SEO keywords and metadata, there’s a big chance the social media algorithm will do most of the work for you.

Content Blogs

Getting your video on a content blog, whether it’s your business or a third-party, will get your video a lot of traffic. Content blogs talk about specific topics, often to help readers learn more about the topic or skill. Your video could be included in the blog post as an example of what the writer is talking about. If your video is informational, it will be an even better fit to include on a content blog.

Website Postings

Emailing List

If you need more advice on properly gaining traffic and visibility on your videos, video production teams are great for consultation. Don’t hesitate to contact one for your marketing strategy needs!