Which Metrics Matter - A Guide to Video Engagement

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Being a brand, how do you quantify your success?

There are a ton of topics springing up your mind.

Money might be a large one: services provided, units sold, profits earned.

How does critical acclaim sound? 5-star ratings, staggering testimonials from leaders in your industry?

There are so many metrics it can drive you to tears.

Choosing what you precisely value and which victories you’re intending to pursue happens to be one of the hiccups for any company /brand.
O wing to our cutting edge technology, we can keep our eyes on more video metrics with bigger preciseness than any time before. Meaning that your brand is exposed to more option than there ever were.

That said, which strategy would you like to pick up? Some of the brands choose to work at a massive loss for years for entirely dominating their target market audience, whereas others gradually develop niche audience base using laser-focused advertising and cautiously crafted reviews.

However, in the content marketing sphere, particularly video content marketing, industry leaders approve that some specific metrics continuously escalate to the top. However, the thing that might come as surprise is, such crucial metrics usually defy typical anticipations relating to success.

Instead of focusing on short-lived immediate pleasures, an increasing number of businesses are focusing on cautiously crafted customer-based metrics. And even though we are not suggesting you to step away from measuring the number of emails your reps send, or the number of product demos they put on the schedule, this increasing philosophy has already started impacting content marketing–and will keep doing the same in the days to come.

Below are some of the most precious 'new' metrics that will make the biggest impact when building your brand.

Customer Loyalty

What is it that we denote when we say ‘loyal’ customer? Must they take a knee and utter rock-solid submission gearing towards your brand, just like the chivalric knight? Not really, however, that does hold some similarities–that is to say that Customer Loyalty mainly the extent they are intending to represent your company inside their lives.

In order to keep track of Customer Loyalty, keep tabs on both–your customer’s ultimate actions(did you prefer that brand to your friends)and stated intentions (if they would prefer that brand to friends)–top in down what may be stopping them from spreading the effectiveness stories of your brand. Remember–nobody buys from companies. They purchase from other people, making such small grassroots (snowballing) promoting from loyal buyers is super crucial to maintain.

Customer Satisfaction

Even though this may look somewhat evident (if the customer got happy or not),there happen to be secret depths to explore and discover. Customer satisfaction happens to be an accumulative metric, denoting not only their feelings relating to any brand personnel they had interacted with, but towards your product or service as well.

This implies to the total experience of the interaction relating to your brand, which massively impacts if they’d grow into a return customer or not in the days to come.

Try measuring Customer Satisfaction first with a fast survey–preferably one that has some kind of reward, such as a discount coupon for people completing it. Apart from giving you an instant grip on what precise parts of your experience require improvement, however, the small reward ought to help increase satisfaction further over the course of time.

Customer Churn

Everyone has come across “customer retention”, however, what about the inverse of it? Customer Churn implies the count of customers who don’t comeback to your company on a consistent basis–or leave your company for good. In order to track churn, pick any of the timeframe for your business that makes sense and count the amount of past clients who didn’t come back over the course of that time, compared to past subdivisions of a similar period.

Also, the number of unique customers you’ve landed comparing to the number of customers you lost? And how you can work to ramp up that figure in the coming days?

Simply by measuring Customer Churn, you can decide expediently if any precise reps inside your brand are giving a sub-par outcome at sustaining customer relationships. Or, if any of the external facts may be influencing multiple customers at once–a gigantic change in the entire market, for instance.

Customer Success

This debatably is the most crucial metric out there, and ironically, the hardest to pinpoint. Customer Success signals whether what you are making for your patrons is offering value to them or not. That being said, that value can turnout about anything, varying on the item and the person buying it. Fortunately, every type of value holds something common. If you have managed to cutdown their stress and alleviated their pain, or for making a genuine impact on their lives, you’re adding value and giving birth to Customer Success.

Following up past customers later on is an amazing way to measuring the extent of Success, and see if the purchase has been panned off for them. Keep in mind, Customer Success isn’t astatic topic. It happens to be a continuously moving target, because you could always offer continuous support for your customers at any phase of the journey with your product.

Customer Lifetime Value

Here, we return to profits and numbers once more. CLV (customer lifetime value) traces back to the whole revenue that you could anticipate a single customer to generate within the period of their relationship relating to your brand.

Even though this might look a bit gloomy or detached due to the involvement of prediction of customer lifespan, it yet happens to be an amazingly valuable metric to figure out how successful your brand would be with that over the course of years–and the amount of value you can eventually offer to each individual in exchange.

If one of the customer’s CLV goes up over the course of time, it signals that you’re well on your way and you’re encouraging their potential. If it takes all, that implies, there’s scope for improving. And, there might be flaws you can uncover within your user experience.

One-off transactions are worn-out, so ensure that you’re playing for year-long relationships for each potential customer.

Customer Retention Cost

ROI happens to be one of the most precious metrics you can keep track of when content marketing. And it comes down to the number of money you’ve made out of each dollar you dropped / invested. In the same way, CRC(Customer Retention Cost) happens to be a metric which quantifies the money your company is investing for keeping every customer who are returning.

A man is holding a camera in front of a yellow background.

From the general marketing expense up until the payroll of your customer service team, CRC can rapidly accumulate if you examine it thoroughly.

Ensure that your team is keeping tabs on their CRC before they’re dropping money in expensive new ventures, thus, you can sustain a cautious balance of attracting unique customers and sustaining relationships with your existent audience base.

Learning To Relate

Even though the eventual goal of such metrics same as any of their difference is the positive, personal touch they add into the process. All these metrics are relating to the success of the customers, similar to yours.

By doing an analysis on what genuinely makes your buyers happy, you can collaborate to develop improved relations with them & mutually gain from one another as well.

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Which Metrics Matter - A Guide to Video Engagement