Why Short Videos are Better for Social Media Platforms

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Ever since the internet became accessible worldwide, marketing strategies have turned more and more towards videos.

Video content is more accessible, convenient, creative, and overall more engaging to audiences. However, in recent decades, for marketing videos to be more effective, they have gotten shorter.

To see proof of this trend, all you have to do is look at TikTok, one of the most popular social media apps this year. It’s mainly used by teenagers and young adults and has been downloaded over a million times for both Apple and Android. TikTok is full of short-form videos of up to one minute each. TikTok users, according to research, watch around 70 clips a day on average.

It’s not only TikTok where you will see short-form videos. Instagram also has Reels, which are15-second clips. You can also post videos shorter than one minute on your Instagram feed. Facebook audiences seem to favor shorter videos as well. That is all because of how well short-form videos keep audiences engaged and excited.

So why should you start using shorter videos for your marketing? Simply put, you will reach more audiences.

Besides most people struggling with long attention spans nowadays, people also don’t like to waste time. Short-form videos will force your video production to get to the point as concisely and creatively as possible. Ads don’t have to be extended to be effective; on the contrary, the shorter they are, the better.

A pie chart showing how to people most prefer to learn about a new product or service

Research has shown that the first 10 seconds are the most crucial part of any video. It’s what will determine to the viewer if they will watch the rest of the video or not. So, either get your message across in the first 10 seconds or give your viewer an excellent reason to keep watching. For example, if your video is about the product, then show it off immediately and entice the viewer to find out more about your stunning product.

Short-form marketing videos are helpful in both Business-to-Consumer contexts and Business-to-Business contexts. Businesses prefer to use videos over text. Even videos up to 2 minutes long will be more able to generate engagement and warm leads.

If you’re producing videos, you have to have short-form videos in your skillset. Video marketing strategies are leaning more and more towards short-form videos. So don’t hesitate to keep up with the times!

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