YouTube Video Genres to Improve Your Video Marketing

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Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.

YouTube is also an excellent place for businesses to upload their video content to marketing themselves. But how are you going to stake out the competition of all the other thousands of videos already on YouTube?

The answer is by occupying the right video genres, also known as YouTube categories. YouTube categorizes the video content uploaded onto it so that users can find content on-demand more quickly and so that YouTube can better fine-tune your home page and YouTube recommendations. Getting into the proper categories will also ensure that you have more engagement, reach, and impressions.

We’ve collected a list of the best YouTube categories that your brand can upload content of.

Unboxing Videos

This may sound like a strange one to those new to the video content side of business marketing. Believe it or not, unboxing videos are a popular category on YouTube. Influencers unbox or unpackage products they have just bought while filming their honest reactions. These typically come with first impressions of the products too. Brands can collaborate with influencers to send them the products and unbox them. The influencers’ audiences will now have their brand on their radar.

Product Reviews

Product reviews contain much more in-depth information than unboxing videos. Also, in collaboration with influencers, brands would typically have the influencers tryout the products for a few days or weeks before releasing the video. This way, the influencers will have much more informative content than raw reactions and first impressions. Audiences look forward to hearing about the pros and cons of a product from people they already trust.

Video Tutorials

Video tutorials are what they sound like: step-by-step tutorials in video form. Depending on your product or service, you can create a tutorial on how to maximize your brand best. Brands that specialize in door-to-door meal plan deliveries, for example, can use cooking tutorials to show the healthy dishes and recipes that can be made from their food plates. Both influencers and the brands themselves can create such videos.

Informational Videos

Where tutorials act as how-tos, informational videos are meant to educate about a topic relevant to your brand. These can be about the product or service themselves or about a campaign or advocacy that the brand is supporting. Just keep in mind that your information has to be accurate and consistent.

Question and Answer Videos

Collect FAQs from your audience beforehand and produce a video that will answer them while providing more information on your brand/ This shows viewers that you listen to them and have their best interests at heart.

If you need assistance or an entire team to accomplish your video marketing, don’t be afraid to contact the best video production company for you.

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