In recent years, you saw how powerful social media is... time to take advantage and be a creator vs consumer.
Everyone is in it almost every waking hour. So, if you are looking to catch the market, where else should you go?
Marketing has become more competitive, and new trends started to emerge to catch the eyes of consumers. One of the latest strategies is the use of a personalized video message to engage the audience.
A forerunner of this program is Cameo.
What is a personalized video message
It is video content that is specific to a particular person. It often gathers personal data about a website visitor to encourage engagement. This way, you will pick their curiosity and make it more likely for them to take the action you want them to do.
Personalized messages may also be in the forms of greetings or shout outs. It is making one person, like a celebrity, directly address you or your business through a message made explicitly for you.
What is a Cameo video
If you want your favorite celebrity to greet you on your special day, you may order a Cameo custom video. Cameo video messages are examples of personalized videos that connect a layperson to a rock star.
In this online platform, the clients (the web visitor requesting for a video) can ask for their chosen actor to give them a shout out. It is where the distance between the superstar and the fan is bridged.
Cameo is not limited to celebrity personalized video greetings. You may order other kinds of materials depending on what you need.
What makes Cameo personalized messages a hit
Almost everyone has someone they look up to in terms of things they admire. It does not have to be just a movie star. It may be from industries like music, arts, business, and others. What a thrill if this person will craft a Cameo video, especially for you! Many people line up in concerts or red carpets to have a glimpse of celebrities who will not even know they existed.
With a Cameo video, celebrity endorsers will finally notice you! The messages you will get are not generic, which everyone can claim is theirs. You will have your name on it. It is precisely for you.
You may use it as a gift. You may send your friends or loved ones Cameo birthday wishes delivered by their favorite celebrity. Can you imagine the thrill that brings?
Using a personalized Cameo for business is also possible. It will give your sales an extra boost if your client sees the effort you bring in making them feel important as a customer.
How do I download my Cameo video
Now, you may be wondering about how long you will get to keep your personalized Cameo. Would it be a waste of money to get the service and watch the video only once?
Of course not! You can keep the video for as long as you want. Download it into your gadget when you receive an email. You will receive a link to your video on your laptop or desktop. It is pretty straightforward to download from there. You may also do this via the app.
Tips on how to make personalized videos effective
You pay for personalized video services, so make the most of this investment by creating videos that will impact your market. Here are some tips to keep in mind:
Mention name of the client
You have to emphasize that you specifically made this personalized Cameo for the target market. Say the name of the client at least twice in the video. Make sure that they pronounced it accurately. Inform the celebrity or whoever is delivering the message.
Saying the client's name makes them feel that you treat them as individuals and not just one of the numerous faceless visitors. It creates an authentic connection between them and your brand.
Empathize, be relatable
You have to do a bit of background research before creating a video. It does not have to be exhaustive, however. Basic stuff like referring to moms, you attack the video contents to talk about moms' joys and challenges. Make the video fun and relevant. It will help keep the viewer glued to the screen until the end of the video.
Make sure to send the video to the right person
You have to make sure that you got the email address of the person you intend to send the video message correct. It is not very challenging to do that if you send it to a limited number of recipients.
However, as your business gets bigger and reaches more people, you might need to do this for a broader audience. In this case, you have to be diligent in checking and double-checking. It defeats the purpose of sending a personalized video when it gets to the wrong client.
Keep exploring new ways to relate
The market evolves so fast. Almost every month there is a new trend. Sometimes, a week is all it takes! Therefore, you have to be observant. Find new ways to engage your audience. It will help you attract more attention to your product. It also makes your clients feel that you are not an outdated business.
You have to learn to keep improving your output. One good step is to ask for feedback from clients ordo a focused-group-discussion to dissect your video. Look for areas for improvement and continue evolving.
Why go the personalized video content path
As the world becomes more virtual as online engagements increase, people tend to gravitate toward things that have a personal touch. Personalized content does that. That is why many advertisements try to stimulate emotions. They know that when people can relate to the product, they tend to support it.
If you are still in doubt, why not try it out? Signup and order a Cameo video message and see what it can do for your business. Once you do, you will keep coming for more as you see the boost in your revenue.
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