How Important Is A Small Business Video?

You might think that a business video blog is not something to spend money on at this time. It's going to take time, eating up your most precious resource... You might want to give it a try.

You've been around for a while, but you got by without a major investment in video marketing. The thing is, you don't know what you are missing by not investing in it.


Check the competition and see how other businesses are faring with this strategy.

Not all marketing videos need to be done by professionals.


You can learn to make materials on your own, even with just a simple smartphone. You can know how to do them online by looking at other people's outputs. Do not be overwhelmed; you can do it if you try.

What are the advantages of having a business video vlog

Making a marketing video

There are many kinds of video content that you can put on your marketing pages. Depending on what you want to achieve, you can craft content that addresses that. Below are some small business video ideas that you can start with for now. These are not exhaustive, you may add more, but they are good enough as initial ideas for content.

About video

One of the most important videos that you should be investing in is your About video. This content shows the elementary but crucial information about your company. Here, you should have your mission and vision presented. Include also your company's history. How it started, the challenges that lead to where it is right now, and where you see it going forward. Take your visitors on a journey in this video.

Product videos

It would help if you also made product videos part of your business video blog. You do not have to make one for every item that you have. Just pick a few that you can highlight. You may focus on your best selling item or the ones that are recently released. If you have an item that your brand is known for, make one especially for it.

Customer feedback

If you can have customers grant you short interviews or testimonials for their purchase, that will do a lot for your business. You may deliberately ask for a review from social media influencers by letting them try your products and asking them to do an honest review. You may also search the web for people who genuinely rated their purchase from your shop and uploaded them on their pages. Either will work if they give positive feedback.

Tutorial videos

Another excellent video content for small businesses is tutorial videos. Also known as How-to videos, these are very good at conveying how to use your product correctly. Although what you sell may come with a manual, some people can better understand step-by-step procedures by watching rather than reading. This kind of content will show your customers that you are serious about helping them maximize their purchases.

Unboxing videos

One of the most exciting marketing videos that have proven to be a hit to many online followers is unboxing videos. In this content, you will show how to, well, unbox your item. So, from when a customer receives it, it will show the packaging, how to get it out of the container, what they will find inside, and all the other steps needed to enjoy the item.

Call to action videos

After engaging your page visitors with the above contents, make sure that you also dedicate a video or two to encourage them to take action. Offer videos or promotional videos will help convert views to action or sales.

Start your business video blog series

As mentioned earlier, you may do this even with a little budget. You can do it on your own, with what materials or tools that you have. You only have to be creative to come up with content that will attract more visitors and customers.