When you think of making a high-quality video, iPhone is not the first tool that comes to mind.
If you were born in the early 90s, you probably understand why it seems unthinkable that mobile gadgets can have all these advanced functions. Then, all you can do with your phone is to call. It eventually evolved to be able to send short messages. Remember when the "snake" game was the rock star app on your phone.
Indeed, so many things have changed. The monochromatic 2-inch screens are now a full-colored, high definition 6-inch (or bigger) device! So many features are in it, and the fan-favorite-the camera. If you need a professional camera to capture beautiful pictures and videos before, you can now do all of these with your iPhone. That piece of technology that is so little, it can fit in your pockets, can capture big moments that will fill your heart!
So yeah, these days, it may not be your go-to gadget when you want to make high-quality videos, but there are instances that your iPhone is all you need.
Creative ways of using an iPhone video content
You may not be able to use your iPhone video to enter a professional video competition, but there are other places where one is very welcome. Here are some instances they come in handy:
Social network
Of course, you know about this. Everything that is happening around you and about you can capture with your phone. If you are doing this, keep it short. Mind the dimensions, too, because some microsites are quite limiting when it comes to the file size and orientations.
Going live
These days, everyone is a self-proclaimed press. See something good happening at the moment? Get your iPhone ready and start filming. It may be a concert, a heart-warming flick you are currently enjoying. It could be an accident or anything interesting that suddenly came up. Just point and shoot, and you got your content.
Candid vlogs
It seems like everyone just became a vlogger these days. Although many would choose a high-end camera for their official page, getting personal, unplanned daily vlog entries can be done using your iPhone. Your day-to-day activities, like waking-up-like-this kind of drama, can best be captured using a handy mobile camera.
Crowdsourcing
Simple crowdsourcing or Question and Answer video will do on an iPhone device. It is so easy to do since you are on it already. Just turn on the video function, and you are off to your content. May it be Facebook live and Instagram story; your gadget will give it justice.
Spur of the moment interviews
There are instances when you are working on a project, and an opportunity for an interview comes. Or you may suddenly come across a customer who wants to give a testimonial for your product. You may also use your phone in these instances. You may need extra tools such as a microphone and a stand to keep the video stable, but all in all, your mobile gadget could work fine on this.
How to film a high-quality video on iPhone
Learning how to make quality videos is a must if you use visual content for your social media presence. Although an iPhone is a good brand, and filming with iPhone X may be something you are used to, there are still ways to improve your output while utilizing this device. There are ways on how to make iPhone videos better quality.
What does it mean to make better quality videos? Can people tell which video is inferior? Of course! You do not have to be a professional to know that what you are watching is of low quality.
You need to meet specific visual standards to say that your content is not something that is like an after thought. You can make shooting videos with iPhone seem like it is done elsewhere and by a pro. That is if you know the elements to manipulate.
You need to focus on five elements if you are trying to make an iPhone video look professional. We will discuss them in detail below to help you up or improve your game.
Lighting and exposure
When you are capturing an image with your iPhone, you will notice that there appears to be a change as you tap on that part of the screen. It may look brighter or dimmer. It is because this motion changes the exposure to the light by the subject on the photo.
Exposure means how bright the light is in your shot. If it is too much, then you say that it is overexposed. On the flip side, if it is dim, it is underexposed. The aperture property of your device controls this element.
Aperture controls how much light passes through the lens. It functions the same way as the eyes adjust to the light. Using an iPhone, you may lock in the exposure at a certain point. When you do, the image's exposure or lighting will be kept on that place and will have its focus there. So, when you take a shot, your subject will have the desired lighting.
Do not go shooting against the light. It is a basic rule both for professional and newbie video makers. Doing so will make your subject underexposed, making it look like a shadow. That will ruin your shot. Move the light either on the side or at the back of the object you are capturing.
You can adjust the exposure settings on your iPhone manually or automatically. It is so straightforward. Just frame your shot, lock it in where you want to focus it, and then click.
Image stabilization
Your iPhone has a built-in image stabilizer. However, it can only do so much. It can minimize the shaky hand issue but not in the most smooth way. For this, you still need to use additional tools, such as a tripod or Steadicam.
This iPhone feature is part of the hardware. Thus, you cannot just uninstall it when you like. It is part of the phone. When you feel like it is not enough, the recourse is to use an external tool.
When shooting videos with an iPhone, it is best to minimize the shaky image during filming than to do so afterward or when it is time to edit. It is, therefore, an important thing to remember to use a tripod as much as possible. If there are no reasons why you shouldn't, the rule of thumb is always to do it.
Framing
It is crucial that you get the right shots and angles closest to what you desire the final look to be. As much as possible, minimize zooming in or out. It can lead to low-quality videos that appear pixelated. Use that feature only when you have no more other choices. Otherwise, move closer to your subject as you film. This way, you will get more precise and higher quality shots that will show iPhone video quality at its best.
Make use of the gridline function. This function is beneficial in making the subject appear poised where you want it to be. It also ensures that the horizons are steady and framed correctly, and the landscape is not lopsided. Learn how to shoot video from above to explore more ways to focus on and highlight your subject.
Color adjustments
You may adjust the color of the subject depending on exposure but only up to a certain extent. It is often only up to what the aperture can do. However, you may still apply adjustments to the colors of the output by using editing software.
You may do this by downloading apps, either on your iPhone or the desktop, you will use to edit. It is not advisable to directly change the colors from your camera. If you do, you might ruin the entire shot. Make a duplicate copy and then use that to make modifications. This way, even if you fail to get the output you like, you can try again.
Sound application
The iPhone may have an excellent functioning mic, as it is, but if you want to make video quality better, iPhone provided hardware tools may not be sufficient. You may either use an external microphone for better sound pickup or use another iPhone to do the job.
You have many options for microphones. There are Bluetooth mics, or even a third party sound recorder may do. It will help produce crisper sounds so that your video will not look like an amateur creation but a professional one.
Using online software, you may then incorporate the mic's sound with the one you recorded. It can add up to the sound quality of your video, making your output a real game-changer.
Film your high-quality iPhone video
Your smartphone may not be the best for making professional videos, but with these iPhone video tips and tricks, it may come close. You can improve what you post online by coming up with content that looks as if from hardcore videographers.
Now that you know how to shoot high-quality videos using just your handy phone, you can do a lot to improve your online marketing presence.
Get started with iPhone video content, and make your creativity work for you. There are many things you can explore using this tool. Just follow the above guidelines, and you will be rolling like a pro.
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