Fine Tuning your Video Marketing Strategy

Before anything is ever done in terms of producing a video for your marketing campaign, a video marketing strategy must be in place.

Your video production will take time, effort and resources, so it's crucial to have everything planned before you even start with the shoot.

Why are you making this video?

Let’s look at some of the objectives for most videos.

To communicate a message

To entertain your clients

The people you want to reach are quite clear, and so the video that you will produce will be straightforward and clear cut. You are merely providing information, and you don't need to get into the buyer's persona or any similar consideration.

To connect with prospects and create leads

To draw in new customers and generate a sale

Who is your target audience?

Keep in mind that this unique personality is who your video is going to talk to. So, it has to be set through much planning and research.

Creating your buyer’s persona

Go through all your sources

Also, try going through your online content and check the metrics that show the kind of topics that people mostly engage with, the ones that they like and follow and your social shares. You can also go old school and conduct a focus group discussion to get to know your existing clients or the ones who are customers of a competitor brand.

Use guide questions

To start, you must have an overall name for your buyer so that it will be quick and easy to refer to it in your conversations. This name typically includes a first name and an identifier for your buyer.

Remember that you are referring to a real person so he must have demographic information such as a particular gender, age, residence and income classification. To go even deeper, your persona must have personality traits. Does this person have specific interests and hobbies? What does he most often listen to or watch? Is shopping online or in physical shops something that this individual likes?

How can you best connect with your market?

Some variables that you have to consider are:

Age

Hangout

Performance tracking

Final words

Following the simple steps above will help you develop your video marketing strategy and put you on the path towards accomplishing your company objectives. Never begin a video production venture without having to sit down and create this first.