10 Excellent Examples of Video Marketing on Facebook

Video marketing is a powerful tool. It's a way to tell stories, share information, and connect with audiences. It's dynamic, engaging, and, most importantly, it works.

Why Facebook?

Now, let's talk about Facebook. It's a platform that needs no introduction. With billions of users worldwide, it's a place where people connect, share, and discover. It's also a place where businesses can reach their audience.



The Impact of Video on Facebook

On Facebook, video content stands out. It captures attention in a way that text and images simply can't. It's more engaging, shareable, and likely to generate a response.



The Statistics Speak

Let's look at some numbers. According to a SocialMediaToday study, Facebook videos have a 135% greater organic reach than photos. That's a significant difference.

Another study found that Facebook users watch 100 million hours of video daily. That's a lot of potential eyes on your content.

The Power of Facebook Video Marketing

So, what does this all mean? It means that video marketing on Facebook is not just practical; it's essential. It's a way to reach more people, engage your audience, and compellingly tell your brand's story.



10 Excellent Examples of Video Marketing on Facebook

In the following sections, we will explore ten excellent examples of video marketing on Facebook. Each illustration will offer useful information about how companies may use video to engage their Facebook audience. 



Example 1: Brand Storytelling

The Art of Storytelling 

Storytelling is an art. It's a way to share experiences, convey emotions, and create connections. In marketing, storytelling is a powerful tool. It can bring a brand to life, make it relatable, and create a lasting impression.



Why Video?

Video is a perfect medium for storytelling. It combines visuals, sound, and movement to create a rich, immersive experience. It can capture the nuances of a story in a way that text or images can't.



A Case Study: TOMS Shoes

Let's look at an example. TOMS Shoes is a company that has mastered the art of brand storytelling through video. Their mission is simple: with every product you purchase, TOMS will help someone in need. One for One®.



TOMS' Storytelling Approach

TOMS doesn't just tell this story; they show it. They use video to take their audience on a journey. They show the impact of their One for One® model. They show the people and communities they help. They show the difference that each purchase can make. 



The Impact

This approach is powerful. It makes the audience part of the story. It makes them feel good about their purchase. It makes them more likely to choose TOMS over other brands.



The Takeaway

So, what can we learn from TOMS? We learn that video is a powerful tool for brand storytelling. It can bring a brand's mission to life, create emotional connections, and drive consumer behavior.



Example 2: Product Demonstrations

The Power of Seeing

Seeing is believing. This adage holds, especially in marketing. When customers see a product in action, they understand its value. They can imagine using it. They are more likely to buy it.



Video: The Perfect Medium

Video is perfect for product demonstrations. It can show a product from all angles. It can highlight its features. It can show how it solves a problem. All in a few seconds or minutes.



A Case Study: Blendtec 

Blendtec is a company that sells blenders. But they don't just tell you about their blenders. They show you. They show you what their blenders can do. And they do it in a fun, engaging way.



Blendtec's Video Strategy

Blendtec's "Will It Blend?" video series is a perfect example. In each video, they blend unusual items. Golf balls. iPhones. Even a rake handle. The message is clear: if it can blend that, it can blend anything.



The Impact

These videos are entertaining. They are shareable. They have turned Blendtec into a viral sensation. But most importantly, they show the power of Blendtec's blenders. They make people want to buy them.

The Takeaway

Blendtec's approach teaches us the power of product demonstration videos. They can make a product come to life. They can show its value in a clear, compelling way. And they can make people want to buy it.



Example 3: User-Generated Content



The Power of Authenticity

Authenticity matters. In a world of polished ads and perfect images, authenticity stands out. It feels real. It feels trustworthy. It connects with people on a deeper level. 



User-Generated Content

User-generated content (UGC) is a great way to add authenticity to your marketing. It's content created by your users. It could be a photo, a review, or a video. It's real. It's authentic. And it's powerful. 



A Case Study: GoPro

GoPro, the action camera company, is a master of user-generated content. They encourage their users to share their adventures. They invite them to submit their best videos. They make their users the stars.



GoPro's UGC Strategy

GoPro's Facebook page is filled with user-generated videos. These videos show the amazing things people do with their GoPros. They skydive. They surf. They explore. And they capture it all on their GoPros.

The Impact

These videos are more than just marketing. They are a community. They inspire others to go out and create their adventures. And to capture them on their GoPros.



Example 4: Live Videos

The Thrill of the Moment

Something is exciting about live events. The unpredictability. The immediacy. The shared experience. It's a thrill that recorded videos can't match. 



Live Videos on Facebook

Facebook Live taps into this thrill. It lets you broadcast video in real-time. Your audience can watch it as it happens. They can react. They can comment. They can be part of the moment. 



A Case Study: BuzzFeed

BuzzFeed, the digital media company, knows how to use Facebook Live. They create live videos that are fun, engaging, and interactive. They understand the power of the moment.



BuzzFeed's Live Video Strategy

One of BuzzFeed's most famous live videos was simple. It was just two people putting rubber bands around a watermelon. They kept going until the watermelon exploded. It was silly. It was suspenseful. It was live.



The Impact

That video was a hit. It got millions of views. It brought thousands of comments. It was a shared experience. And it showed the power of Facebook Live.



The Takeaway

BuzzFeed's approach shows us that live videos can be powerful. They can create a shared experience. They can uniquely engage your audience. And they can make your brand stand out.



Example 5: Educational/How-To Videos 



The Joy of Learning

People love to learn. They love to gain new skills. They love to understand how things work. And they love to do it in their own time, at their own pace.



Educational Videos on Facebook

Facebook is an excellent platform for educational videos. These videos can teach a skill, explain a concept, or provide valuable tips. They can be paused, replayed, and shared. They can reach a broad audience. 



A Case Study: Tasty by BuzzFeed 

Tasty, a division of BuzzFeed, is a master of educational videos. They create short, simple cooking videos. These videos show every step of a recipe. They make cooking look easy and fun.



Tasty's Educational Video Strategy

Tasty's videos are short. They are fast-paced. They show each step clearly. And they make cooking look achievable. They make you believe that you can do it too.



The Impact

Tasty's videos are hugely popular. They get millions of views. They get shared widely. They inspire people to try new recipes. And they make people associate BuzzFeed with fun, achievable cooking.



The Takeaway

Tasty's approach shows us the power of educational videos. They can teach. They can inspire. They can make your brand a source of valuable knowledge. And they can make people come back for more. 



Example 6: Behind-the-Scenes Videos



The Curiosity Factor

People are naturally curious. They love to see what happens behind the scenes. They love to see how things are made. They love to get a glimpse of the real people behind a brand.



Behind-the-Scenes Videos on Facebook 

Facebook is an excellent platform for behind-the-scenes videos. These videos can show the making of a product, the planning of an event, or the daily life at a company. They can make a brand feel more human and relatable.



A Case Study: National Geographic

National Geographic is a master of behind-the-scenes videos. They take their audience on adventures around the world. They show their work's challenges, excitement, and beauty.



National Geographic's Behind-the-Scenes Strategy 

National Geographic's Facebook page is filled with behind-the-scenes videos. These videos show photographers at work, scientists in the field, and explorers on their journeys. They make the audience feel like they are part of the adventure.



The Impact

These videos are more than just entertaining. They are inspiring. They make people appreciate the work that goes into each story. And they make people feel more connected to National Geographic. 



The Takeaway

National Geographic's approach shows us the power of behind-the-scenes videos. They can make a brand feel more human. They have the capacity to forge closer ties with the audience. And they can encourage others to value the effort put into a work of fiction or a product.



Example 7: Testimonial Videos 



The Power of Word-of-Mouth 

Word-of-mouth is powerful. When people hear positive reviews from others, they trust them. They are more likely to try a product or service. They are more likely to become loyal customers.



Testimonial Videos on Facebook

Facebook is an excellent platform for testimonial videos. These videos can feature real customers sharing their experiences. They can show the benefits of a product or service. They can build trust and credibility.



A Case Study: Airbnb 

Airbnb, the online marketplace for lodging, is a master of testimonial videos. They feature actual hosts and guests sharing their experiences. They show the benefits of using Airbnb. They build trust and credibility. 



Airbnb's Testimonial Video Strategy

Airbnb's Facebook page is filled with testimonial videos. These videos feature hosts from around the world. They share their experiences. They talk about the benefits of hosting. They make people want to become hosts themselves. 



The Impact

These videos are more than just marketing. They are stories. They are personal experiences. They make people trust Airbnb. And they make people want to be part of the Airbnb community.



The Takeaway 

Airbnb's approach shows us the power of testimonial videos. They can build trust. They can offer the benefits of a product or service. And they can make people want to become customers.



Example 8: Animated Videos 



The Magic of Animation

Animation is magical. It can bring ideas to life. It can simplify complex concepts. It can make content more engaging and memorable.



Animated Videos on Facebook

Facebook is an excellent platform for animated videos. These videos can explain a product, tell a story, or share a message. They can be fun, educational, or inspiring. They can reach a broad audience.



A Case Study: TED-Ed

TED-Ed, the educational branch of TED, is a master of animated videos. They create short, lively lessons on a wide range of topics. They make learning fun and engaging. 



TED-Ed's Animated Video Strategy

TED-Ed's Facebook page is filled with animated videos. These videos cover topics from science to history to art. They explain complex concepts in a simple, engaging way. They make learning accessible to everyone. 



The Impact

These videos are more than just educational. They are inspiring. They spark curiosity. They make people want to learn more. And they make people associate TED-Ed with high-quality, engaging education. 



The Takeaway

TED-Ed's approach shows us the power of animated videos. They can simplify complex concepts. They can make content more engaging. And they can make your brand a source of valuable, enjoyable learning. 



Example 9: Event Promotion VideosNew Paragraph



The Excitement of Events

Events are exciting. They bring people together. They create memorable experiences. They build community. And they can be a powerful marketing tool.



Event Promotion Videos on Facebook

Facebook is an excellent platform for event promotion videos. These videos can build anticipation for an event. They can highlight the features of the event. They can reach a broad audience and encourage them to attend.

A Case Study: Red Bull

The energy drink company Red Bull is a master of event promotion videos. They host exciting events around the world. And they use videos to promote these events on Facebook.



Red Bull's Event Promotion Strategy

Red Bull's Facebook page is filled with event promotion videos. These videos show the excitement of their events. They offer the athletes, the fans, and the energy. They make people want to be part of the action.



The Impact

These videos are more than just promotional. They are exciting. They are engaging. They make people want to attend Red Bull's events. And they make people associate Red Bull with exciting experiences. 



The Takeaway 

Red Bull's approach shows us the power of event promotion videos. They can build anticipation for an event. They can engage a broad audience. And they can make your brand a source of exciting experiences.

The following section will explore our final example of video marketing on Facebook. Don't miss it!



Example 10: Social Cause Videos



The Impact of Social Causes 

Social causes matter. They show that a brand cares about more than just profit. They show that a brand wants to make a difference. They can build a deeper connection with the audience.



Social Cause Videos on Facebook

Facebook is an excellent platform for social cause videos. These videos can share a brand's mission. They can highlight the impact of a cause. They can inspire the audience to take action.



A Case Study: Patagonia 

Patagonia, the outdoor clothing company, is a master of social cause videos. They are committed to environmental conservation. And they use videos to share this commitment on Facebook.



Patagonia's Social Cause Video Strategy

Patagonia's Facebook page is filled with social cause videos. These videos highlight environmental issues. They show the impact of conservation efforts. They inspire the audience to care about the planet.



The Impact

These videos are more than just marketing. They are a call to action. They make people care about the environment. And they make people associate Patagonia with environmental conservation.



The Takeaway 

Patagonia's approach shows us the power of social cause videos. They can share a brand's mission. They can inspire the audience to take action. And they can build a deeper connection with the audience.

That concludes our exploration of ten excellent examples of video marketing on Facebook. Each illustration offers useful information on how companies may use video to engage with their audience on Facebook.

Final Recap of Key Takeaways



We've journeyed through ten excellent examples of video marketing on Facebook. Each example has shown us a unique way to use video to connect with audiences. From storytelling with TOMS Shoes to product demonstrations by Blendtec, user-generated content from GoPro, live videos by BuzzFeed, educational videos by Tasty, behind-the-scenes glimpses from National Geographic, testimonial videos by Airbnb, animated lessons from TED-Ed, event promotions by Red Bull, and social cause videos by Patagonia.



The Power of Video Marketing 

These examples highlight the power of video marketing. Video is engaging, versatile, and impactful. It can tell stories, demonstrate products, build communities, educate audiences, and promote events. It can make a brand feel more human, trustworthy, and relatable.



The Role of Facebook

With its vast user base and powerful tools, Facebook is an excellent video marketing platform. It allows brands to reach a broad audience, engage with them in real time, and track their engagement.



Final Thoughts



In conclusion, video marketing on Facebook is not just effective; it's essential. It's a way to reach more people, engage your audience, and tell your brand's story in a compelling way. So, whether you're a small business or a large corporation, consider leveraging the power of video on Facebook to connect with your audience.