Video Marketing and Production: 5 Ways to Tell A Story

No matter how old or young people are, they all love stories. Stories make ordinary things come to life. The same is valid with videos.

Suppose you have a well-crafted story set into your videos, accompanied by incredible visuals, great audio, and a solid creative concept. In that case, your video will have a tremendous impact on its audiences.

Take your video marketing strategies to the next level by employing these storytelling tips.

Show Your Vision

The vision of your brand (check out Tony Robbins article if you need a refresher) is one of the most powerful things you can show.

Every organization, profit or not, has a vision that they want to accomplish together. Showing this in a storytelling video will communicate to your audience who you and your brand are. Your employees, sponsors, and investors will also benefit from seeing your vision so beautifully presented.

Consider Using:

• Using visuals that represent your brand's identity, values, and goals.
  
  
• Including testimonials from employees, customers, or other stakeholders who support your vision.
  
  
• Sharing stories of how your brand's vision has influenced positive change or impacted the lives of people.

Show What You’ve Learned

If you’ve been in the business for a while, people will enjoy hearing about the lessons you’ve learned over the years. Many people want to be part of a brand just like yours or set up one of their own.

Sharing your learnings with your audience is a great way to keep them inspired and connected.

Our favorite thing to do, is a BTS video or a Post-Mortem recap. It has nothing to do with death. It's a public review of lessons learned, wins, improvements, and laughs. Adobe created a step by step guide incase you're interested.

To showcase the lessons you've learned, you can:

• Share case studies or examples of past projects, highlighting both successes and failures.
  
  
• Create content with a mentoring or educational tone, providing valuable insights and advice.
  
  
• Interview industry experts or partners who have contributed to your brand's growth and knowledge.

Show Your Roots

What is your origin story? Every culture has one, so can your brand. Perhaps something in your life compelled you to begin your journey. Maybe it took lots of hurdles to get through before you got your company up and running. Origin stories of brands often are their success stories as well. Showing your roots gives your viewers hope and ultimately shows that everyone experiences challenges along the way. Using video story telling can be an effective way to share with others.

To better show your roots, consider:

• Telling a compelling, chronological story of your brand's journey, including key milestones and turning points.
  
  
• Incorporating personal anecdotes or stories from the founders or early employees to make it more relatable.
  
  
• Highlighting the challenges faced and the perseverance shown by your brand to overcome them.

Show Your Impact

Audiences want to know that your brand doesn’t just exist in a vacuum. Whatever level of success you have reached, make a video that tells the story of your impacts. These are especially great if you’ve partnered up with advocacies or charities along the way or if your brand has helped social or even environmental problems. Contributions outside of your brand will go a long way. Remember not to brag, that can make a great video backfire.

Check out these quick tips from The Morning Brew crew on how to do it right.

To showcase your impact, you can:

• Share stories of individuals or communities that have benefited from your brand's products or services.
  
  
• Highlight partnerships with charities, non-profits, or social initiatives that align with your brand's values.
  
  
• Create videos that showcase the environmental or social improvements resulting from your brand's actions.

Show That You Listen

Brands can’t be perfect. Acknowledging this fact and committing to doing better is much more admirable than acting as if you’re untouchable. One exciting type of story to tell is how you have listened to and addressed customers’ feedback and concerns. Customers want to patronize a brand that listens to them and values them.

To demonstrate your brand's responsiveness, you can:

• Share stories of how customer feedback has led to product improvements or changes in company policies.
  
  
• Create videos that highlight customer testimonials, showing how their concerns have been addressed and resolved.
  
  
• Develop content that involves the audience, such as Q&A sessions, behind-the-scenes looks, or interactive polls.

Storytelling is a powerful tool that transcends industries and cultures, allowing brands to connect with their audience on a deeper level. By integrating these five storytelling techniques into your video marketing and production, you not only create compelling content but also forge a genuine bond with your audience. This connection fosters trust, loyalty, and ultimately, the success of your brand.

As you venture into the realm of storytelling, remember that authenticity is paramount. Embrace your brand's unique voice, share its journey, and always listen to your audience. It's in these moments of vulnerability and genuine connection that your brand will truly shine, leaving a lasting impression on your viewers and carving a special place in their hearts.

Go ahead, tell your brand's story with passion and sincerity, and let the power of storytelling propel your video marketing efforts to new heights.

Every great brand has a story to tell, and it's time for yours to unfold.

BONUS:

Here's a few books worth reading to help better explain and master the art of storytelling as a brand:

• "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller
  
  
• "The Hero with a Thousand Faces" by Joseph Campbell
  
  
• "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath