Professional video production requires a lot of top-notch creatives and excellent management to do right.
With how saturated the business scene is with corporate videos, you want to make one stand out against all the others. You’re aiming for effective content to grab your audience’s attention and turn them away from all your other competition.
The average viewer’s attention span has fallen to 8 seconds. That means you either have 8 seconds to tell your viewer what your brand is all about or 8 seconds to convince them that you are worth more of their time. Corporate videos bear the burden of saying what your brand is all about. That includes your brand’s vision, advocacy, what it offers in products or services, and how it does better than other brands similar to you.
Because corporate videos are so essential nowadays, it never hurts to go back to the basics. Here are some tips to keep in mind whenever you begin creating a new corporate video.
Objective and Direction are Key
A compelling corporate video does not waste time in both its production phase and actual screen time. Every element of the video should work towards your main message. But what is your message? What do you want your viewers to take away from your video once they’ve seen it.
Be mindful of the direction, mood, and tone. These will dictate what your audience will see, hear, and feel from your video. Be sure to use a healthy amount of regular conversational vocabulary; most jargon will fly over viewers’ heads. Viewers will appreciate a brand that speaks to them in ways they find relatable.
Keep it Short and Sweet
To be effective, make your corporate video short and sweet, simple and straightforward. Putting too many points or facts into the video may distract from the main message. You have to find the right balance between informing your audience and engaging them.
One good measure is if your video requires no context. Testing the effectiveness on outsiders will give you a good sense of whether the video is too long, too dull, or too complicated. A positive sign is if the outsiders can understand your message even without knowing anything about your brand beforehand.
Connect with the Audience
Some videos resort to a simple, direct message said aloud to the camera. While this might give a straightforward message, it certainly doesn’t give your corporate video that layer of engagement and connection. Since it’s your audience you are trying to communicate with, it’s them that you have to connect with.
Aside from just talking about what your brand is, tell your brand’s story. Show your audience what you hope they can gain from your brand. Show them what your brand values and why it is important.
Get a Professional Crew
If your brand isn’t big enough yet to have an in-house video production crew, there’s no harm in hiring one. It’s essential to get corporate videos done well, so if a professional staff is your best option, don’t hesitate. A proper video team will be sure to deliver high-quality content for your brand.
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