One good measure is if your video requires no context. Testing the effectiveness on outsiders will give you a good sense of whether the video is too long, too dull, or too complicated. A positive sign is if the outsiders can understand your message even without knowing anything about your brand beforehand.
If your brand isn’t big enough yet to have an in-house video production crew, there’s no harm in hiring one. It’s essential to get corporate videos done well, so if a professional staff is your best option, don’t hesitate. A proper video team will be sure to deliver high-quality content for your brand.
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